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Your Trusted Carpet Cleaning Experts in London
Rich's Carpet Cleaning has built its reputation on delivering meticulous carpet care with a focus on wool-specific expertise. Our team employs advanced techniques including steam cleaning, dry cleaning, and specialized stain removal protocols to preserve the integrity of natural fibers. With decades of combined experience in residential and commercial carpet maintenance, we prioritize eco-friendly solutions and rapid response times for emergency spills.

Our technicians undergo rigorous training in industry-standard methods while maintaining a commitment to customer education about long-term carpet preservation. By balancing traditional cleaning wisdom with modern innovations, we ensure optimal results for both contemporary and heritage properties across London.
Services
Steam Cleaning Dry Cleaning Shampooing Stain Removal Wool Carpet Care Encapsulation Cleaning Hotel Carpet Maintenance Emergency Spill Response Odor Elimination Carpet Sanitization
Details
  • Year established: 2025
Highlights and features
  • We specialize in wool carpet care with 20+ years of fiber-specific expertise
  • Our technicians use eco-friendly cleaning solutions safe for families and pets
  • Emergency stain removal available within 2 hours of spill occurrence
  • We combine traditional cleaning methods with modern encapsulation technology
  • Proven track record with London's luxury hotel sector since 2015
What people say
Saved the day Effective stain removal Eco-friendly methods Professional technicians Quick response time
Services
Steam Cleaning
Our steam cleaning method uses high-temperature water vapor to deep clean carpets while preserving wool fibers. This technique effectively removes embedded dirt, allergens, and odors without excessive moisture. The process includes pre-treatment, hot water extraction at 230F, and rapid drying with industrial air movers.
Dry Cleaning
Our dry cleaning system employs encapsulation technology to clean carpets with minimal water usage. Specialized polymers crystallize dirt particles for easy removal through vacuuming. This method suits wool carpets requiring quick turnaround times and commercial environments needing immediate reoccupation after cleaning.
Stain Removal
Our stain removal protocol addresses wine, food, and pet stains using pH-specific solutions. The process includes blotting techniques, enzymatic cleaners for organic stains, and protective treatments to prevent future staining. We guarantee complete removal of most common household stains when treated within 48 hours.
Wool Carpet Care
Specialized maintenance for wool carpets includes pH-balanced cleaning solutions, proper drying techniques, and protective treatments. Our technicians understand wool's unique properties, applying appropriate moisture levels while preserving the fiber's natural lanolin content for lasting softness and durability.
Encapsulation Cleaning
Our encapsulation method uses crystallizing polymers to surround and isolate dirt particles. This low-residue system prevents re-soiling while maintaining carpet texture. The process includes pre-vacuuming, application of encapsulation solution, mechanical agitation, and final vacuuming to remove contaminants.
People
Rich Browning
Owner & Lead Technician
With over 25 years in the carpet cleaning industry, Rich Browning combines traditional cleaning wisdom with modern techniques. His expertise in wool fiber preservation developed through hands-on experience with London's heritage properties and luxury hotels. Rich personally trains all technicians in proper stain removal protocols and eco-friendly cleaning methods.
Questions
What makes wool carpets require special cleaning methods?
Wool fibers have unique properties requiring pH-balanced solutions and controlled moisture. Improper cleaning can damage natural lanolin content, causing fiber degradation and color loss.
How soon should I treat carpet stains?
Act within 48 hours for optimal removal. Delayed treatment allows substances to bond with fibers, requiring more intensive cleaning and increasing permanent staining risk.
Which cleaning method is best for pet stains?
Enzymatic cleaners work best for organic stains. Our technicians use specialized solutions that break down proteins in urine while eliminating odor-causing bacteria through targeted application techniques.
Do you offer hotel carpet maintenance programs?
Yes, we provide scheduled maintenance for London's luxury hotels using encapsulation technology. Our services include daily spot cleaning, weekly high-traffic area treatments, and quarterly deep cleaning to maintain pristine conditions.
Are your cleaning products environmentally friendly?
We use biodegradable, non-toxic solutions safe for children and pets. Our eco-friendly products maintain cleaning effectiveness while minimizing environmental impact through reduced chemical runoff and sustainable packaging.
Reviews (6)
Kristina Boyer
May 31, 2022 Report
I just had waterproof vinyl plank flooring installed today. Wesley and his crew did a fantastic job! They we're awesome and moved the furniture and put everything back in its place. It looks amazing!
Brian Reed
May 12, 2022 Report
Rich's Carpet just completed the tear-out and install of a CORE-TEC luxury vinyl product throughout my whole downstairs. Rich was very easy to work with and extremely fair throughout the process. His install crew, lead by Mynor, treated my house as if it was theirs and was very careful not to damage anything during the tear-out and the installation of the new flooring went seamlessly and all was nearly completed in just ONE day! Mynor and his crew certainly know their craft and were fantastic to work with. They took care of every aspect of the job from moving furniture to installing the shoe moulding to even cleaning the floors at the end. Thanks Rich!
MaryAnn Hann
Mar 19, 2022 Report
The luxury vinyl plank flooring Rich's installed in my kitchen and dining room looks beautiful. The installers were prompt, professional and did a great job. I've used Rich's for many years for all my carpet and flooring.
Denise Murphy
Feb 10, 2022 Report
I had flooring put in last Friday. I live in an old house and there are several imperfections. Wesley came in and made all those imperfections disappear. What was very old looks new! Beautiful job! Wesley is truly an asset to the business. I have used Rich's also for my carpeting and would highly recommend. People are very friendly and accommodating.
Mark Bossie
Feb 08, 2022 Report
Excellent variety and quality of flooring to choose from. Very helpful staff. Fair prices for material and install. They have done multiple spaces in our house and we are always happy with the service.
Richard Krollman
Feb 05, 2022 Report
I would highly recommend Rich's carpet and especially Wesley who installed the kitchen floor for our remodel project. He was professional, thorough and courteous. A pleasure to work with. Cleaned up after every night and accommodated our changes when needed. He was great and so were the people at Rich's - very very helpful.